Wired: The Long Tail

[via Wired 12.10: The Long Tail]:

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p>For too long we've been suffering the tyranny of lowest-common-denominator fare, subjected to brain-dead summer blockbusters and manufactured pop. Why? Economics. Many of our assumptions about popular taste are actually artifacts of poor supply-and-demand matching - a market response to inefficient distribution.

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Sensational article describing how the web makes new businesses possible. Examples include NetFlix and Amazon. This is not typical media fluff - this is thoughful analysis using basic economics principles.

I gotta start a long trail business because when they hit, they hit home runs.